Lawmaker questions Disney's plan for wristband data









A congressman from Massachusetts raised questions Thursday about how Walt Disney Co. will use information it collects when it gives parkgoers new wristbands embedded with computer chips.


Edward J. Markey (D-Mass), who co-chairs a congressional panel on privacy, asked Walt Disney Co. Chairman and Chief Executive Robert A. Iger in a letter what information the park will collect with the so-called MagicBand and how it will be used.


"Widespread use of MagicBand bracelets by park guests could dramatically increase the personal data Disney can collect about its guests," he said, adding that he is particularly concerned at the prospects of Disney collecting information about children.





Disney announced recently that it plans to unveil this spring at Walt Disney World in Florida a wristband embedded with radio frequency identification chips. A unique code in each chip lets parkgoers pay to enter the park, check into Disney hotels and buy food and souvenirs, among other things.


Disney officials promoted the wristbands as a way to make visiting the park easier. The wristbands will let Disney use the data to customize future offerings and marketing pitches.


Disney officials say they have no plans yet to introduce the wristbands at Disneyland or Disney California Adventure Park in Anaheim.


In a three-page letter, Markey said he is "deeply concerned that Disney's proposal could potentially have a harmful impact on our children." He asked whether parkgoers will have a chance to opt out of sharing their information and, if not, whether Disney will share the data with other companies.


A spokesman for Markey said his office had not received a response from Disney on Thursday, but in a statement to The Times, the company said participation in the wristband program was optional.


"In addition, guests control whether their personal information is used for promotional purposes, and no data collected is ever used to market to children," the statement said.


If parkgoers agree to release such information it can be used for marketing, Disney officials confirmed.


hugo.martin@latimes.com





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Former LAUSD teacher accused of molesting 20 children









A former Los Angeles Unified School District teacher was arrested Wednesday on suspicion of committing lewd acts and sexually abusing 20 children and an adult, law enforcement authorities said.


Robert Pimentel, 57, who taught at George de la Torre Jr. Elementary School in Wilmington, was taken into custody by Los Angeles Police Department detectives, who had launched an investigation in March after several fourth-grade girls said they had been inappropriately touched.


Prosecutors filed 15 charges against Pimentel involving a dozen of his alleged victims. The charges involve sexual abuse and lewd acts on a child and cover the period from September 2011 to March 2012, according to court records. Authorities said the teacher is suspected of inappropriately touching children under and over their clothing.





Detectives suspect Pimentel victimized an additional eight children and the adult, LAPD Capt. Fabian Lizarraga told The Times.


The arrest comes as the nation's second-largest school district has been rocked in recent months by allegations of sexual misconduct involving teachers and students.


In January, a teacher at Miramonte Elementary School in the Florence-Firestone neighborhood was arrested on suspicion of spoon-feeding semen to students in a classroom and taking dozens of photos. Some of the photos show students blindfolded and being fed allegedly tainted cookies.


An audit released in November concluded that the district failed to promptly report 150 cases of suspected teacher misconduct — including allegations of sexual contact with students — to state authorities as required by law. District officials said they have addressed the breakdowns highlighted in the audit.


Wednesday evening, L.A. Unified Supt. John Deasy said both Pimentel and the school's principal were immediately removed when the district found out about the allegations in March.


Deasy said he removed the principal because he was "dissatisfied" with how the situation was handled at the school. The principal has not been identified.


Parents at the school were informed within 72 hours after Pimentel was removed from the campus, and the California Commission on Teacher Credentialing was promptly notified, the district said.


District officials prepared a "notice of termination" for Pimentel and the principal, which they had planned to present to the Board of Education in April 2012, Deasy said. But both employees retired before the board meeting.


He said Pimentel and the principal will receive their full pensions because they retired before the district took action against them.


"Can you go back and fire someone who's already retired? No, you can't," Deasy said.


Detectives launched their investigation of Pimentel after some of the children told their parents they had been abused, Lizarraga said. The parents then alerted officers at the LAPD's Harbor Division.


Of the 20 children allegedly abused, 19 were students at the school, according to Lizarraga. He said detectives came across the other child as they gathered evidence.


Deasy told The Times that his recollection was that the adult was a co-worker of Pimentel.


Pimentel, who lives in Newport Beach, had been a teacher with the district since 1974, police said. He was taken into custody shortly after noon Wednesday and was being held on $12-million bail. He is expected to appear in court Thursday.


In the Miramonte Elementary case, former teacher Mark Berndt, 61, is charged with 23 counts of lewd conduct and is awaiting trial. He has pleaded not guilty.


The district is facing nearly 200 molestation and lewd conduct claims stemming from Berndt's alleged wrongdoing.


In a separate case, a jury recently awarded $6.9 million to a 14-year-old boy who was molested while he was in fifth grade at Queen Anne Place Elementary School in the Mid-Wilshire area.


The teacher in that incident pleaded no contest to two counts of a lewd act on a child and to continuous sexual abuse of a child younger than 14. He is serving a 16-year prison sentence.


richard.winton@latimes.com


howard.blume@latimes.com


Times staff writer Robert J. Lopez contributed to this report





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Siri was supposed to be a key feature on Verizon’s DROID lineup until Apple swooped in







Since the release of the iPhone 4S, Apple (AAPL) has touted its intelligent voice assistant Siri as a key feature of the iOS ecosystem. The startup company behind the app originally launched Siri as standalone program on the App Store and had plans to release Android and BlackBerry versions in the future. Siri was quickly acquired by Apple, however, and plans to expand the app were cancelled.


[More from BGR: Apple reports Q1 results: $ 13.1 billion profit beats estimates, iPhone sales and Q2 guidance miss big]






According to a report from The Huffington Post, Verizon (VZ) had actually signed a deal with the creators of Siri to feature the voice assistant on its DROID line of smartphones several months before the company was approached by Apple. The wireless carrier even created commercials touting the unique feature, although they never saw the light of day.


[More from BGR: As data gets cheaper for Verizon to transmit, customers are paying more]


After two months of availability on the App Store, Apple acquired Siri in 2010 and the rest is history.


This article was originally published on BGR.com


Wireless News Headlines – Yahoo! News




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SFJazz Center opens, bringing swing to West Coast


SAN FRANCISCO (AP) — Full of shimmer and swing, San Francisco's sleek new jazz concert hall opened Wednesday night with an opening night gala featuring McCoy Tyner, Chick Corea and Esperanza Spalding aimed at cementing respect for and expanding the reach of the jazz idiom on the West Coast.


The 700-seat, specially designed concert hall nestled in the heart of the city's arts district was brightly lit amid a light rain and attracted a crowd of hundreds with a high-energy, inaugural celebration emceed by Bill Cosby.


Cosby played percussion during the night's first number, along with several others including Oakland percussionist John Santos.


"This is just fabulous, it's a tremendous opportunity for everyone here," Santos said.


Billed as the first freestanding building in the West built for jazz performance and education, the center opened Wednesday after raising more than $60 million over more than a decade to build a home for SFJAZZ, the nonprofit that puts on the city's jazz festival.


A building that stood opposite the hall was decked out with giant black-and-white photographs of jazz greats.


"This is the revival of the jazz scene in San Francisco," said attorney and attendee Kirk Boyd.


After three decades of renting trucks to drop off pianos and drums for gigs at outside venues, spokesman Marshall Lamm said the organization was delighted to open a permanent home, which soon will boast a New Orleans-style cafe and cocktail lounge led by The Slanted Door's Charles Phan.


"It's just not like someone inherited some money and they built a building," said San Francisco bassist, jazz composer and bandleader Marcus Shelby. "This a concept and idea and practice that has been developed for decades and this building is the result of all of that hard work to give the West Coast a venue that has to be respected."


Wednesday, the show drew celebrities including Tom Waits, Danny Glover, Amy Tan, former Secretary of State George Shultz and hundreds of other jazz aficionados.


The venue will need to play multiple, distinct roles: attract exclusive, high-level performers, support local musicians and school groups such as the SFJazz High School All-Stars and celebrate the legacy of the city's Fillmore District.


A half-century ago, hundreds of black-owned businesses including jazz and blues nightclubs thrived in the Fillmore, then nicknamed "Harlem of the West." After the government decreed the area blighted, wrecking balls erased many such hotspots and forced thousands of people from the neighborhood through eminent domain. After a decades-long urban renewal project by the federal and local governments, the Fillmore was reshaped — and gradually jazz clubs have started coming back.


None, organizers say, will have the weight and promise of SFJAZZ Center, whose acoustics are custom designed to showcase the sound coming off the stage and enhance the listener's experience.


"For the musicians to flow, it requires a stage where you can hear very clearly, " said Sam Berkow, who designed the acoustics and sound system for SFJAZZ Center as well as Jazz at Lincoln Center. "For the audience watching the band, with seating around the stage you'll get that collective sense of the listening experience, which is important when musicians are not just playing a chart but offering a solo in response to the crowd's energy."


___


Follow Garance Burke on Twitter at (at)garanceburke


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Well: Long Term Effects on Life Expectancy From Smoking

It is often said that smoking takes years off your life, and now a new study shows just how many: Longtime smokers can expect to lose about 10 years of life expectancy.

But amid those grim findings was some good news for former smokers. Those who quit before they turn 35 can gain most if not all of that decade back, and even those who wait until middle age to kick the habit can add about five years back to their life expectancies.

“There’s the old saw that everyone knows smoking is bad for you,” said Dr. Tim McAfee of the Centers for Disease Control and Prevention. “But this paints a much more dramatic picture of the horror of smoking. These are real people that are getting 10 years of life expectancy hacked off — and that’s just on average.”

The findings were part of research, published on Wednesday in The New England Journal of Medicine, that looked at government data on more than 200,000 Americans who were followed starting in 1997. Similar studies that were done in the 1980s and the decades prior had allowed scientists to predict the impact of smoking on mortality. But since then many population trends have changed, and it was unclear whether smokers today fared differently from smokers decades ago.

Since the 1960s, the prevalence of smoking over all has declined, falling from about 40 percent to 20 percent. Today more than half of people that ever smoked have quit, allowing researchers to compare the effects of stopping at various ages.

Modern cigarettes contain less tar and medical advances have cut the rates of death from vascular disease drastically. But have smokers benefited from these advances?

Women in the 1960s, ’70s and ’80s had lower rates of mortality from smoking than men. But it was largely unknown whether this was a biological difference or merely a matter of different habits: earlier generations of women smoked fewer cigarettes and tended to take up smoking at a later age than men.

Now that smoking habits among women today are similar to those of men, would mortality rates be the same as well?

“There was a big gap in our knowledge,” said Dr. McAfee, an author of the study and the director of the C.D.C.’s Office on Smoking and Public Health.

The new research showed that in fact women are no more protected from the consequences of smoking than men. The female smokers in the study represented the first generation of American women that generally began smoking early in life and continued the habit for decades, and the impact on life span was clear. The risk of death from smoking for these women was 50 percent higher than the risk reported for women in similar studies carried out in the 1980s.

“This sort of puts the nail in the coffin around the idea that women might somehow be different or that they suffer fewer effects of smoking,” Dr. McAfee said.

It also showed that differences between smokers and the population in general are becoming more and more stark. Over the last 20 years, advances in medicine and public health have improved life expectancy for the general public, but smokers have not benefited in the same way.

“If anything, this is accentuating the difference between being a smoker and a nonsmoker,” Dr. McAfee said.

The researchers had information about the participants’ smoking histories and other details about their health and backgrounds, including diet, alcohol consumption, education levels and weight and body fat. Using records from the National Death Index, they calculated their mortality rates over time.

People who had smoked fewer than 100 cigarettes in their lifetimes were not classified as smokers. Those who had smoked at least 100 cigarettes but had not had one within five years of the time the data was collected were classified as former smokers.

Not surprisingly, the study showed that the earlier a person quit smoking, the greater the impact. People who quit between 25 and 34 years of age gained about 10 years of life compared to those who continued to smoke. But there were benefits at many ages. People who quit between 35 and 44 gained about nine years, and those who stopped between 45 and 59 gained about four to six years of life expectancy.

From a public health perspective, those numbers are striking, particularly when juxtaposed with preventive measures like blood pressure screenings, colorectal screenings and mammography, the effects of which on life expectancy are more often viewed in terms of days or months, Dr. McAfee said.

“These things are very important, but the size of the benefit pales in comparison to what you can get from stopping smoking,” he said. “The notion that you could add 10 years to your life by something as straightforward as quitting smoking is just mind boggling.”

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Apple shares tumble after relatively unimpressive earnings report









Apple Inc. may still make products customers love, but its latest earnings report appears to have broken investors' hearts.


For the third quarter in a row, Apple reported revenue and profit that were impressive by normal standards, but short of what analysts had expected. Investors reacted harshly, driving Apple's stock price down more than 10% in after-hours trading Wednesday.


If that trend holds when trading opens Thursday, Apple will have lost almost $50 billion in market value in the blink of an eye, and its stock will have given up almost all the extraordinary gains it had made in the last year. Investors' and fund managers' belief in one of the world's most widely held stocks will be severely tested in the coming days.





More fundamentally, despite upbeat talk by Apple Chief Executive Tim Cook, the performance is unlikely to quell growing worries that Apple's remarkable run of dominance might be over.


"Overall, compared to other companies, it's impressive. But for Apple's standards, it's not great," said Patrick Moorhead of Moor Insights & Strategy. "I do think this somewhat fuels the perception that Apple is slowing down a bit.... And it's driven by the fact that some of its competitors are catching up, and in some markets have already caught up."


Apple executives did their best during an hourlong conference call with analysts to project optimism and excitement about both the last quarter and the months ahead. They noted that the company had trouble meeting demand for both iPads and Macs, and could have sold many more had they been able to build enough.


They also pointed to a growing business in China and the expansion of iTunes, which is now available in 119 countries.


"Apple is in one of the most prolific periods of innovation in its history," Cook said. "We continue to believe our fundamentals, our remarkable people, our clear and focused strategy will serve us well in the coming months and years ahead."


Cook praised the record numbers posted by Apple. For the three months that ended in December, Apple said revenue increased 18% to a record $54.5 billion. Profit also set an all-time high but was up only slightly from the year-earlier quarter, rising to $13.08 billion, or $13.81 a share, from $13.06 billion, or $13.87.


Apple said it sold a record 47.8 million iPhones last quarter, up from 37 million iPhones in the same quarter of 2011. Despite that massive figure, some analysts had hoped to see stronger demand with sales exceeding 50 million.


"Meeting expectations is not enough for Apple," said Colin Gillis of BGC Financial. "So that's a little bit of a disappointment…. International sales were a little weaker than people expected. So we'll see how that shakes out."


Last quarter saw the introduction of the iPad mini, a 7.9-inch version of Apple's popular tablet computer. The Cupertino, Calif., company said it sold a total of 22.9 million iPads in the quarter, also a record, up from 15.4 million a year earlier. The company didn't break out iPad mini numbers from its total tablet sales, but Chief Financial Officer Peter Oppenheimer told analysts that the smaller version has been a hit and that the company experienced significant backlog getting the product to store shelves. The 22% lower average selling price for Apple's tablets suggests the mini has performed well but probably cannibalized some sales of its 9.7-inch version.


Historic comparisons were challenging this year because the most recent quarter had only 13 weeks, compared with 14 weeks for the same quarter of 2011.


Like many retailers and consumer electronics companies, the quarter from October to December is typically Apple's largest because of the holiday shopping season. Last year, Apple managed to stun investors by beating its own revenue estimates by more than 25% and earnings forecast by nearly 50%. That sent the stock soaring.


But even as Apple extended its lead as the world's most valuable company, and set a record in August for most valuable company ever when not adjusted for inflation, doubts began to creep into the minds of analysts and investors.


Shares have plummeted 27% in the last four months. On Wednesday, shares rose $9.24, or 1.8%, to $514.01 during regular trading.


Apple reported strong earnings in both the third and fourth quarters last year, but the numbers missed analysts' consensus estimates. Gradually, analysts began lowering their forecasts for Apple's earnings for the current fiscal year. At the same time,


Apple experienced some uncharacteristic gaffes. The new Apple Maps app that replaced Google Maps on iOS 6 devices had reliability problems, prompting a rare apology by Apple. And the iPhone 5 that went on sale in September faced long shipping delays as Apple suppliers struggled to adapt to the new, longer screen size.


The dismissal of iOS chief Scott Forstall, a favorite of the late Apple co-founder Steve Jobs, raised eyebrows. But so did a new strategy for launching products: Whereas Apple updates to products used to be few and far between, the company has lately begun increasing the number of products as well as the introduction of new versions.


The first quarter saw one of the busiest product launch cycles in the company's history. The quarter was the first full quarter of sales for the iPhone 5, a new iPod Touch and nano, the fourth iPad, a new 13-inch Retina MacBook Pro, and, of course, the first iPad mini.


Observers have pointed to this accelerated pace as an indication that Apple is facing more competitive pressure from rivals such as Samsung Electronics Co., which is now the world's biggest seller of smartphones, with its Galaxy series of phones. The concern is that the faster upgrade cycle plus the smaller iPad mini will cut into Apple's historically high profit margins.


Such fears over lower profits have also been stoked by the debate over whether Apple plans to release a cheaper iPhone aimed at capturing market share in emerging economies and the concern that Apple has not been able to strike a deal with China's largest carrier.


Now that the first-quarter numbers have been released, analysts will be busy recalibrating their projections over the next couple of days. But the focus is also likely to shift to renewed speculation about new products that investors are hoping will drive another big run for the stock.


chris.obrien@latimes.com


andrea.chang@latimes.com





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LAPD honors man who sprang into action after temblor









It took 19 years, but the LAPD finally thanked Mike Kubeisy on Tuesday.


Like the other residents of the Northridge Meadows apartment complex, Kubeisy was jolted awake early on the morning of Jan. 17, 1994, as the Northridge earthquake rocked the region. The building partially collapsed, killing 16 people and trapping many others, including LAPD Officer Joseph Jordan and his wife.


Kubeisy, 32 at the time, crawled out of his third-floor apartment through a gaping crack that had opened in the wall, then went in search of people to help.





After dangling over a railing to pull a trapped elderly man out through a window, Kubeisy recalled, he pounded on the door to Jordan's apartment. He heard the officer shouting from inside but found the door jammed. Kubeisy went back to his own apartment, grabbed a large pair of pliers and used them to pry open Jordan's door.


He found Jordan on the other side holding a lighted candle. With gas leaking from broken pipes, Kubeisy quickly blew the flame out. Jordan went off into the darkness and helped save several people that morning. Kubeisy, too, spent the morning making rescues.


Although police officials heralded Jordan, awarding him its Police Star medal for his "exceptional bravery," Kubeisy's heroics went unnoticed. Kubeisy said he didn't much care about the omission since he came away from the tragedy with a much bigger silver lining: He ended up marrying the last woman he rescued that morning.


Kubeisy, a photographer, would have remained an anonymous footnote to the disaster had it not been for a chance conversation with a friend, who asked how he met his wife. After hearing the whole story, the friend alerted the L.A. Police Commission.


Tuesday morning, the commission made amends. "It's never too late to say, 'Thank you,'" said commission President Andrea Ordin.


Kubeisy said he appreciated the commission's gesture but doesn't think of himself as a hero.


"I'm not a hero. My friends needed help and I helped them," he said. "It's not, 'How does it feel to be a hero?' The question is, 'How would it have felt if I had turned my back on those people that night?' I wouldn't want to have to live with that."


joel.rubin@latimes.com





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FTC study taking aim at online marketing of booze and kids






LOS ANGELES (Reuters) – The Federal Trade Commission (FTC) plans this summer to recommend ways that the alcoholic beverage industry can better protect underage viewers from seeing its advertisements online.


Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages.






“We’re doing a deep dive on how they’re using the Internet and social media,” said Janet Evans, a lawyer with the FTC, which is conducting a year-long study due to be released by early summer. “We’re focusing on underage exposure.”


She would not elaborate on any potential recommendations that might come out of the study, which began in April 2012.


The FTC is reviewing data from 14 big producers, Evans said, including Beam Inc, the maker of Jim Beam, Diageo Plc, home to Johnnie Walker, and Constellation Brands Inc, which makes Robert Mondavi and Ravenswood wines.


The FTC report “is something we take seriously and place at high priority,” said Karena Breslin, director for digital marketing at Constellation.


The FTC has made two requests for information since the study began, she said.


The regulatory agency has not said it intends to impose restrictions on liquor company social media advertising but it can make recommendations to the industry.


The FTC is empowered to file suit to ensure consumers are protected from deceptive marketing practices, Evans said, but she stressed that studies of this nature are meant to promote better self-regulation, not provide a basis for a case.


Executives say alcohol makers and distributors voluntarily adhere to the same industry-set standard for marketing to underage viewers on social media sites that the industry set for its ads on TV and other medium. That requires that at least 71.6 percent of an audience consists of adults 21 and older.


“No one in their right mind would want to advertise to people who can’t legally buy their product,” said Frank Coleman, senior vice president for Distilled Spirits Council of the United States (DISCUS), the trade group that sets the industry’s advertising codes.


In June 2011, DISCUS revised its code upwards to 71.6 percent from 70 percent, after the FTC recommended it review the standard to better reflect U.S. Census population data.


Industry critics, including David Jernigen, director of the Center on Alcohol Marketing and Youth at Johns Hopkins University, and Sarah Mart, research director of the advocacy group Alcohol Justice, contend the industry didn’t go far enough and should raise the standard further.


Jernigen says it needs to be at least 85 percent to effectively protect youth, so there would be no more than 15 percent exposure to the underage drinking population.


“The industry says its self-regulating but it’s ineffective and social media opens up a whole new set of problems because their ads are everywhere,” said Sarah Mart, research director for the San Rafael, Calif.-based group Alcohol Justice.


The industry group’s Coleman said the group now requires members to install age-checking tools via instant-messaging as a gateway to Twitter feeds and other branded Web platforms that ask the user for a birth date before admitting them.


In the first nine months of 2012, beer, wine and spirits manufacturers’ spent an estimated $ 35 million for paid Web display advertising, but industry executives estimate many millions more were spent on Web site creation, video production for platforms like Google’s YouTube and social media marketing efforts.


“We’ve significantly adjusted more money to digital for online video, Web sites, Facebook and Twitter content,” said Kevin George, global chief marketing officer for Jim Beam, which he says spends 30 percent of its media spend for online outlets, up from 10 percent in 2008.


Many companies are expanding their digital staff. Wine maker Constellation hired Breslin three years ago to initiate digital marketing and now has a team of five reporting to her.


Many alcoholic beverage companies flocked to Facebook because it requires users to post their birth dates when signing up. Last year Twitter partnered with Buddy Media to offer a more effective screening tool that sends a direct message to fans who click on a brand. The message sends the fan a link to a site that asks for date of birth, which has allowed Twitter to grab some more of the sector marketing. Salesforce.com bought Buddy Media last June, which is now folding the platform into its marketing cloud portfolio.


Health advocates and industry critics are crying foul. “Facebook and other interactive platforms are poorly monitored and not well age protected,” said Jernigen of Johns Hopkins University. “Anyone can say they’re 21 and click yes.”


(Reporting By Susan Zeidler; Editing by Ron Grover and Alden Bentley)


Internet News Headlines – Yahoo! News





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Shakira gives birth to baby boy


LOS ANGELES (AP) — Shakira is a mama.


A spokeswoman for the 35-year-old Colombian singer says Shakira Mebarak and 25-year-old soccer star Gerard Pique of FC Barcelona welcomed son Milan Pique Mebarak on Tuesday at 9:36 p.m. in Barcelona, Spain.


A statement posted on the pop star's site in English, Spanish and Catalan says that "just like his father, baby Milan became a member of FC Barcelona at birth." The statement also says Milan weighed approximately 6 pounds, 6 ounces, and that "both mother and child are in excellent health."


Shakira asked fans earlier Tuesday on Twitter "to accompany me in your prayers on this very important day of my life."


Milan is the couple's first child.


___


Online:


http://shakira.com/


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Well: Is There an Ideal Running Form?

In recent years, many barefoot running enthusiasts have been saying that to reduce impact forces and injury risk, runners should land near the balls of their feet, not on their heels, a running style that has been thought to mimic that of our barefoot forebears and therefore represent the most natural way to run. But a new study of barefoot tribespeople in Kenya upends those ideas and, together with several other new running-related experiments, raises tantalizing questions about just how humans really are meant to move.

For the study, published this month in the journal PLoS One, a group of evolutionary anthropologists turned to the Daasanach, a pastoral tribe living in a remote section of northern Kenya. Unlike some Kenyan tribes, the Daasanach have no tradition of competitive distance running, although they are physically active. They also have no tradition of wearing shoes.

Humans have run barefoot, of course, for millennia, since footwear is quite a recent invention, in evolutionary terms. And modern running shoes, which typically feature well-cushioned heels that are higher than the front of the shoe, are newer still, having been introduced widely in the 1970s.

The thinking behind these shoes’ design was, in part, that they should reduce injuries. When someone runs in a shoe with a built-up heel, he or she generally hits the ground first with the heel. With so much padding beneath that portion of the foot, the thinking went, pounding would be reduced and, voila, runners wouldn’t get hurt.

But, as many researchers and runners have noted, running-related injuries have remained discouragingly common, with more than half of all runners typically being felled each year.

So, some runners and scientists began to speculate a few years ago that maybe modern running shoes are themselves the problem.

Their theory was buttressed by a influential study published in 2010 in Nature, in which Harvard scientists examined the running style of some lifelong barefoot runners who also happened to be from Kenya. Those runners were part of the Kalenjin tribe, who have a long and storied history of elite distance running. Some of the fastest marathoners in the world have been Kalenjin, and many of them grew up running without shoes.

Interestingly, when the Harvard scientists had the Kalenjin runners stride over a pressure-sensing pad, they found that, as a group, they almost all struck the ground near the front of their foot. Some were so-called midfoot strikers, meaning that their toes and heels struck the ground almost simultaneously, but many were forefoot strikers, meaning that they landed near the ball of their foot.

Almost none landed first on their heels.

What the finding seemed to imply was that runners who hadn’t grown up wearing shoes deployed a noticeably different running style than people who had always worn shoes.

And from that idea, it was easy to conjecture that this style must be better for you than heel-striking, since presumably it was more natural, echoing the style that early, shoeless cavemen would have used.

But the new study finds otherwise. When the researchers had the 38 Daasanach tribespeople run unshod along a track fitted, as in the Harvard study, with a pressure plate, they found that these traditionally barefoot adults almost all landed first with their heels, especially when they were asked to run at a comfortable, distance-running pace. For the group, that pace averaged about 8 minutes per mile, and 72 percent of the volunteers struck with their heels while achieving it. Another 24 percent struck with the midfoot. Only 4 percent were forefoot strikers.

When the Daasanach volunteers were asked to sprint along the track at a much faster speed, however, more of them landed near their toes with each stride, a change in form that is very common during sprints, even in people who wear running shoes. But even then, 43 percent still struck with their heels.

This finding adds to a growing lack of certainty about what makes for ideal running form. The forefoot- and midfoot-striking Kalenjin were enviably fast; during the Harvard experiment, their average pace was less than 5 minutes per mile.

But their example hasn’t been shown to translate to other runners. In a 2012 study of more than 2,000 racers at the Milwaukee Lakefront Marathon, 94 percent struck the ground with their heels, and that included many of the frontrunners.

Nor is it clear that changing running form reduces injuries. In a study published in October scientists asked heel-striking recreational runners to temporarily switch to forefoot striking, they found that greater forces began moving through the runners’ lower backs; the pounding had migrated from the runners’ legs to their lumbar spines, and the volunteers reported that this new running form was quite uncomfortable.

But the most provocative and wide-ranging implication of the new Kenyan study is that we don’t know what is natural for human runners. If, said Kevin G. Hatala, a graduate student in evolutionary anthropology at George Washington University who led the new study, ancient humans “regularly ran fast for sustained periods of time,” like Kalenjin runners do today, then they were likely forefoot or midfoot strikers.

But if their hunts and other activities were conducted at a more sedate pace, closer to that of the Daasanach, then our ancestors were quite likely heel strikers and, if that was the case, wearing shoes and striking with your heel doesn’t necessarily represent a warped running form.

At the moment, though, such speculation is just that, Mr. Hatala said. He and his colleagues plan to collaborate with the Harvard scientists in hopes of better understanding why the various Kenyan barefoot runners move so differently and what, if anything, their contrasting styles mean for the rest of us.

“Mostly what we’ve learned” with the new study, he said, “is how much still needs to be learned.”

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